Professional Experience

SUMMARY OF EXPERIENCE & SKILLSETS

Imagineer

Forward-thinking designer, innovator, and entrepreneur • Continually forging new profitable paths & profit centers • B2B Sales • Graphic Design  • Marketing • Business Development • Communications • Advertising • Branding  • Liaison • Foreign and Domestic  

• Big-picture strategic thinker with a designer's eye for details connecting the dots and creating a winning platform for success.  Strategy player with winning motivation and resolve.  

• Excels in propelling growth through the use of foundational relationships and business development strategies.  

• A skilled negotiator and business developer capable of influencing sales and procuring contracts with clients of various businesses and influence, i.e., Disney, Universal Studio, World Vision, and Best Buy.

• Envisioned and created categories of unique trade show and display products, solving the barrier of weight and ease of use and marketed worldwide.

• Met and exceeded major client requirements regularly. 

• Successfully negotiated multiple Contracts over $100,000.

• Performed Competitive Analysis both domestically and internationally.

• Competitively Achieved Product and Marketing Positioning worldwide. 

• Product Lifecycle Management, including an extension from one to twenty-five.

• He defended his five patents in Federal Court and won.

• Achieved rapid and affordable expensive success by investing in Gorilla Marketing.

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PROFESSIONAL EXPERIENCE 

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XTRA LITE DISPLAY SYSTEMS, INC

International Micro Business • Burnsville, MN 

CEO / Product Designer / Marketer 

May 1997 to April 2011 (closed 3/14/2011) 

• Founder and Designer of the Xtra Lite Display family of products 

• From a start-up in his basement, he took the company from a $14 investment to a 5,640 sq. ft. office/condo and $14 million in revenue in 14 years 

• Overseer of strategic and business mission planning.

• Goal development, as well as R&D.

• Responsible for business development and sales/marketing. 

• Served as Board Member and facilitated the development of the Company's Charter. 

• Identified revenue streams and developed "go to market" strategies. 

• Benchmarked, orchestrated, and led channel development, marketing collateral, training, and product development.

• Successfully hired a superb supervised staff of 7 over the 14-year history.

• Innovatively marketed products and services to over 250 private enterprises, military, government, organizations, and corporations. 

• Developed 650 national and 250 global distributors. 

• Key participant in the Design and R&D of the company's twenty-five display products, lightweight, compact portable display technologies.

• Championed research into the trade show and other identified markets to deliver "first to market" technology with a successful launch in 1997, an international first.

• Xtra Lite Display products were seamlessly adopted by some of the most recognized global corporations such as • Disney • Universal Studio's Orlando • Epson, Japan • Best Buy • Control Data - 50th Anniversary Gala • 3M • LifeTime Fitness • Compassion International • World Vision International • CASE • and thousands of corporations and Fortune 100 corporations in over 36 countries around the globe.  

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EDUCATION AND OTHER

DISCIPLINES ACQUIRED

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Moorhead State University - Moorhead, MN USA

BA in Art - Emphasis in Graphic Design

Many additional programs for various aspects of self- development.  Online web development, Core Passion Training, Film writing and producing, Vocalization, Songwriting, Entertainment Performance, Entrepreneur Development, Teaching  Art, Set Design & Building, MicroMentoring worldwide, and Angel and VC Business Strategy.